Knowles Training Institute · Philippines
B2B Marketing Course in Philippines
Build the strategy, customer insight, value proposition and campaign skills needed to market effectively to business buyers. A practical corporate training course delivered privately for organisations in the Philippines, whether onsite, virtual or at an arranged venue.
The key facts, in one place.
A quick summary of what HR, L&D teams and business leaders usually need before shortlisting this programme.
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Final delivery format and duration depend on the agreed programme scope and audience.
What is the B2B Marketing course?
B2B marketing is the practice of attracting, engaging and converting organisations rather than individual consumers. It requires a clear understanding of business buyers, longer decision cycles, multiple stakeholders and the commercial outcomes that matter to customers.
Effective B2B marketing requires more than promoting products to a broad market. Teams need a clear target account profile, compelling value propositions, relevant content, coordinated campaigns and a way to connect marketing activity with pipeline and revenue.
Learning how business buyers evaluate options helps marketing and commercial teams make better decisions about segmentation, messaging, campaign planning, lead generation and sales alignment. It also helps organisations focus resources on the accounts and opportunities that matter most.
In this B2B Marketing course, participants learn how to define target markets, understand buying groups, shape a strong value proposition, plan campaigns, generate qualified demand and use performance data to improve commercial results. The course combines strategic thinking with practical methods that can be applied to real B2B markets.
Market strategy
Define target markets, goals and the commercial focus.
Buyer insight
Understand accounts, buying groups and decision drivers.
Campaign planning
Create messages, offers and campaigns for business buyers.
Measurement
Connect marketing activity with leads, pipeline and revenue.
Sales alignment
Coordinate marketing and sales around shared opportunities.
Optimisation
Use results to improve targeting, messaging and campaign mix.
Is this course right for your team?
A quick check against what this programme does and does not set out to do.
A good fit if
- Your team wants to strengthen B2B marketing strategy and execution
- You market products or services to organisations, professional buyers or decision-making groups
- You want a clearer approach to segmentation, value propositions, demand generation and measurement
- Staff have learned B2B marketing informally and need a structured method
- You need teams to make better decisions using campaign, lead and pipeline data
Consider another course if
- You need advanced training in one specialist digital channel such as paid search, SEO or social media
- Your priority is general sales management rather than marketing strategy and demand generation
- You are looking for a qualification or accreditation rather than practical workplace training
- You need deep technical implementation of a specific marketing automation or CRM platform rather than B2B marketing strategy
Not sure? Tell us the situation and we will point you to a better-fitting programme.
What business problems does this course help address?
These are the day-to-day symptoms organisations describe when they ask us about B2B marketing training.
Marketing lacks a clear strategy
Marketing activity exists, but target markets, priorities and commercial goals are not well defined.
Targeting is too broad
Teams pursue too many accounts without a clear view of fit, buying potential or commercial value.
Marketing impact is unclear
Teams struggle to connect campaigns, leads and opportunities to reliable commercial decisions.
Campaigns miss buyer needs
Campaigns focus on products rather than buyer problems, business value and decision-stage needs.
Sales and marketing are disconnected
Teams use different priorities, definitions and follow-up approaches, which weakens conversion and accountability.
Performance is not optimised
Reports are collected, but teams do not consistently turn results into better targeting, messaging and campaign decisions.
What participants will be better able to do.
Below is the list of course benefits of our B2B Marketing course in Philippines.
Below is the list of course objectives of our B2B Marketing course in Philippines.
- Understand how B2B marketing differs from consumer marketing and where it fits in the commercial strategy
- Define clear marketing objectives linked to commercial outcomes
- Identify priority segments, ideal customer profiles and target accounts
- Understand the B2B buying journey and the roles within a buying group
- Develop value propositions and messages that address buyer priorities
- Create campaign briefs, content and offers that support demand generation
- Plan lead generation and nurturing activity across relevant channels
- Align marketing activity with sales follow-up and opportunity development
- Read core B2B marketing metrics and assess funnel performance
- Recognise common attribution, data quality and compliance considerations
- Optimise targeting, messaging, channels and campaigns using performance data
- Create an action plan for improving B2B marketing activity
How the two days are structured.
Each stage builds on the one before it, so participants leave with a working method rather than a set of tips.
- STAGE 01
Understand
How B2B marketing works, who influences the buying decision, and where marketing fits.
- STAGE 02
Design
Set goals, define target segments, and decide which accounts and buyers to prioritise.
- STAGE 03
Recruit
Build buyer insight, assess account fit and create a compelling value proposition.
- STAGE 04
Activate
Plan campaigns, content and sales handoffs that move buyers through the journey.
- STAGE 05
Optimise
Measure results, improve conversion and refine B2B marketing activity over time.
What the course covers.
Below is the list of course content of our B2B Marketing training course in Philippines.
- What is B2B marketing?How business-to-business marketing works and why buying decisions differ from consumer markets.
- How the B2B buying ecosystem worksAccounts, buying groups, decision-makers, influencers and the customer journey.
- Where B2B marketing fitsHow marketing supports demand generation, pipeline, revenue and wider commercial activity.
- Objectives and commercial focusSetting goals, target segments, commercial priorities and measurable outcomes.
- Segmentation and account prioritisationUsing firmographic, behavioural and commercial factors to focus on the right accounts.
- Buyer journey and measurementUnderstanding touchpoints, lead stages, attribution and how marketing contributes to pipeline.
- Understanding the right buyersAssessing account fit, buyer priorities, business needs and commercial potential.
- Value proposition and messagingTurning customer needs, differentiators and proof into clear, relevant business messages.
- B2B campaign planningCreating campaign briefs, content, offers and channel activity for target accounts and buyers.
- B2B metrics and reportingReading engagement, leads, conversion rates, pipeline, revenue and campaign contribution.
- Attribution, quality and complianceManaging common risks around tracking, fraud, disclosure and brand standards.
- Optimising B2B marketingUsing results to improve targeting, messaging, channels and future campaign activity.
How participants learn.
An active learning approach. Short facilitator inputs, real examples, small-group practice, application to your own workplace situations, and structured reflection.
- 01
Learn
Short, focused facilitator input on the concept and why it matters.
- 02
See
Worked examples and realistic scenarios drawn from B2B marketing practice.
- 03
Practise
Small-group activities and exercises where participants try the method.
- 04
Apply
Participants work the method against their own real tasks and situations.
- 05
Reflect
Structured review and an action plan to take back to the workplace.
Where participants can apply these skills.
The situations participants most often report using the course material in once they return to work.
B2B strategy planning
Defining goals, target segments, ideal customer profiles and the role of marketing.
Account targeting
Evaluating market segments, target accounts and buying groups before committing resources.
Campaign launches
Preparing messages, content, offers and briefs for coordinated B2B campaigns.
Lead nurturing
Moving interested buyers forward with relevant content, follow-up and clear next steps.
Performance reviews
Comparing campaign contribution, lead quality, pipeline progress and commercial return.
Marketing optimisation
Adjusting targeting, messaging, content and channel mix based on measured results.
Who should attend this course?
This B2B Marketing workshop in Philippines is ideal for people responsible for planning, managing or supporting marketing activity aimed at business customers.
- Marketing Professionals
- Digital Marketing Managers
- E-commerce Teams
- Campaign Managers
- B2B Marketing Managers
- Business Owners
- Commercial Teams
Prerequisites & experience level
No prior B2B marketing experience or formal qualification is required. The programme is pitched at foundation to intermediate level and works well for mixed groups, including teams new to B2B marketing and those already supporting business marketing activity.
Group size
- Minimum: 1 participant
- Maximum: 25 participants
We keep the session interactive at every size, so everyone takes part in the discussion and the hands-on practice.
How the two days run.
The standard delivery is 2 full days, 9am to 5pm. The outline below shows the shape of a typical day; the exact running order is confirmed with you before delivery.
Day one: B2B strategy, buyers and value proposition
- 9:00Welcome, objectives and how B2B marketing works
- 10:30The B2B buying ecosystem, roles and decision dynamics
- 11:30Defining objectives, ideal customer profiles and target segments
- 13:00Lunch
- 14:00Building value propositions and messages for business buyers
- 15:30B2B buyer journey, channels and attribution fundamentals
- 17:00Day one review and reflection
Day two: demand generation, sales alignment and optimisation
- 9:00Recap and prioritising target accounts and buying groups
- 10:30Lead nurturing, communication and activation
- 11:30Campaign planning, content and demand generation
- 13:00Lunch
- 14:00Metrics, reporting, attribution and lead quality
- 15:30Optimising campaign performance and future activity
- 17:00Action planning and close
Format, customisation and facilitator.
Format & delivery
The duration of this B2B Marketing in Philippines workshop is 2 full days. Knowles Training Institute Philippines will also be able to contextualise this workshop according to different durations.
- 3 full days
- 2 full days · 9am to 5pm (standard)
- 1 day
- Half day
- 90 minutes
- 60 minutes
Delivered onsite at your premises, at an arranged venue, or live online.
Customisation
The programme can be contextualised to your organisation without diluting the core capability or depth of learning. Commonly adapted:
- Examples and terminology from your sector
- Activities built around your own B2B goals, target accounts, offers and campaign scenarios
- Duration and depth of each topic
- Participant level and mix of roles
- Action plans aligned to your objectives
Facilitator matching
We match the facilitator to your audience and context rather than assigning whoever is free. We consider:
- The seniority and mix of the group
- Your industry and working environment
- The delivery format and language of the session
- The specific outcomes you have asked for
A pre-course consultation is held before delivery so the content lands on the day.
What participants receive.
Each participant will receive the following materials for the B2B Marketing course in Philippines.
Learner’s Guide
A workbook covering the full course content, used during the session and kept afterwards.
Course Handouts
Exercises, templates and reference sheets used in the practical activities.
Presentation Slides
The slide deck used during the course, provided for later reference.
Certification of Completion
Each course participant will receive a certification of training completion.
Included with every booking, at no additional charge.
Pricing and investment.
There are 4 pricing options available for this B2B Marketing training course in Philippines. Course participants not in Philippines may choose to sign up for our online B2B Marketing training course.
USD 679.97
Unlimited participants
USD 259.97
Per participant
USD 419.97
Per participant
USD 569.97
Standard delivery
What’s included
- Pre-course consultation
- Customised content, where applicable
- Facilitator and training materials
- Venue or virtual delivery
- Post-course follow-up, where applicable
40%
Real results. Trusted by leading organisations.
What our participants say
Written feedback published on our Knowles Training Institute reviews page.
Good if can also tailor to the level of participants in the workshop (similar to how it was conducted today). The trainer is very flexible!
It’s a great session with Karan, really appreciate the well-planned training materials and his facilitating skills.
I was totally engaged in his training and was able to pick up the theoretical information from his excellent communication skill.
Why organisations choose us
Everything you need to know before you enrol.
Something not covered here? Add it to your enquiry and we will answer it directly.
Who is this course designed for?
Marketing professionals, B2B marketers, sales teams, campaign managers, business owners and commercial teams who want to build or improve B2B marketing activity.
What are the learning objectives of this course?
Participants learn how B2B marketing works, how to define target markets, understand buying groups, develop value propositions, plan demand generation campaigns, align with sales, assess performance and optimise activity using data.
Do participants need any prior experience?
No. The programme is pitched at foundation to intermediate level and works well for mixed groups where some participants have had little or no formal prior training in this area.
What is the duration of the course?
Standard delivery is 2 full days, 9am to 5pm. We can also contextualise the workshop to 3 full days, 1 day, half day, 90 minutes or 60 minutes.
Is the programme available online?
Yes. We deliver interactive, facilitator-led virtual sessions with the same activities, discussion and practice as the in-person format.
Can this course be customised for our organisation?
Yes. We adapt the examples, terminology, activities, duration and action plans to your industry and objectives, without diluting the core capability or depth of learning.
What is the group size for this course?
Group sizes run from a minimum of 1 participant to a maximum of 25. Smaller groups allow more individual attention, and the format stays interactive at every size.
Will participants receive a certificate on completion?
Yes. Each course participant will receive a certification of training completion.
What training methodology do you use?
An active learning approach: short facilitator inputs, real examples, small-group practice, application to your own workplace situations, and structured reflection.
Will we receive course materials?
Yes. Each participant receives a learner’s guide, course handouts and the presentation slides used during the course, plus a certification of training completion.
Is there any pre-course preparation?
No formal pre-work is required. We do hold a pre-course consultation with you to understand your goals and context so the content lands well on the day.
Is there post-course support?
Yes. Participants keep all resources, and we provide post-course follow-up where applicable to help sustain application back at work.
Can the course be delivered at our workplace?
Yes. We deliver onsite at your premises in the Philippines, or at an arranged venue that we can recommend for you.
What are the technical requirements for online training?
A stable internet connection, a device with a camera and microphone, and access to the video platform agreed in advance. We share joining details and run a quick check beforehand.
How much does the course cost?
There are four options: USD 679.97 for a 60-minute lunch talk session, USD 259.97 per participant for a half day, USD 419.97 per participant for 1 day and USD 569.97 per participant for 2 days. Group discounts of up to 40% are available.
When is the next available date?
Contact us for the latest B2B Marketing course in Philippines schedules. Email [email protected] or send an enquiry using the form on this page.
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Available across the Philippines.
Our corporate training course is also available in the cities and provinces below. We deliver onsite at your premises, at an arranged venue, or live online wherever your team is based.
- Quezon City
- Manila
- Davao City
- Caloocan
- Cebu City
- Zamboanga City
- Taguig
- Antipolo
- Pasig
- Cagayan de Oro
- Parañaque
- Valenzuela
- Bacoor
- General Santos
- Makati
- Dasmariñas
- Las Piñas
- Mandaluyong
- Bacolod
- Muntinlupa
- Angeles
- Baguio
- San Jose del Monte
- Tarlac City
- Calamba
- Malolos
- Santa Rosa
- Iligan
- Marikina
- Navotas
- Boracay (Aklan)
- Palawan (Puerto Princesa City)
- Bohol (Tagbilaran City)
- Siargao (Surigao del Norte)
- Coron (Palawan)
- Vigan (Ilocos Sur)
- Sagada (Mountain Province)
- Batangas (Batangas City)
- Batanes (Basco)
- Dumaguete (Negros Oriental)
From enquiry to delivery.
You will always know what happens next, and nothing is committed until you have seen the scope and the cost.
- STEP 01
Send your enquiry
Tell us your dates, numbers and preferred format using the form below.
- STEP 02
Pre-course consultation
We discuss your goals, audience and context so the content fits.
- STEP 03
Receive a proposal
Scope, schedule and quotation, with time to consider before agreeing.
- STEP 04
Confirm and prepare
Dates locked, materials prepared and the facilitator matched to your group.
- STEP 05
Deliver and follow up
The course runs, and post-course follow-up sustains it back at work.
Ready to invest in your team?
Fill up the form and we will get back to you in less than 1 working day. Alternatively, give us a call to have one of our training consultants contact you. Our corporate training courses can be contextualised to meet your organisation’s training needs.
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We’re here to help
Ask about dates, delivery formats, group sizes or a customised version of this course for your organisation. A training consultant will come back to you directly.
KNOWLES TRAINING INSTITUTE · PHILIPPINES