Knowles Training Institute · Philippines
Introduction to Sales Techniques Course in Philippines
Build practical sales skills for prospecting, needs discovery, value communication, objection handling and closing. A practical corporate training course delivered privately for organisations in the Philippines, whether onsite, virtual or at an arranged venue.
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Final delivery format and duration depend on the agreed programme scope and audience.
What is the Introduction to Sales Techniques course?
Sales conversations can appear straightforward, but effective selling requires preparation, purposeful questioning, active listening and the ability to connect customer needs to relevant value. This course provides a practical introduction to sales techniques that can be used across customer-facing roles.
Sales techniques are practical skills used to identify opportunities, understand customer needs, communicate relevant value and move opportunities forward. Organisations rely on consistent sales practices to build customer relationships and support commercial activity.
Learning sales techniques helps professionals build confidence and consistency in customer conversations. The skills covered in this course support people who need to identify opportunities, understand customer needs and guide discussions towards appropriate next steps.
In this Introduction to Sales Techniques course, participants will learn foundational methods for prospecting, building rapport, discovering needs, presenting value, handling objections and closing appropriately. The course also covers practical sales communication and follow-up techniques that can be adapted to different products, services and customer situations.
Sales preparation
Prepare for customer conversations, organise opportunities and plan follow-up systematically.
Sales communication
Use clear, customer-focused language in conversations, presentations and follow-up.
Customer information
Capture relevant customer information, needs, commitments and next steps accurately.
Opportunity management
Manage opportunities, appointments and follow-up actions through the sales process.
Sales tools
Use practical sales tools to support preparation, tracking and follow-up.
Closing conversations
Respond to concerns and objections calmly, clearly and constructively.
Is this course right for your team?
A quick check against what this programme does and does not set out to do.
A good fit if
- Your team speaks with prospects or customers and needs a consistent sales approach
- Sales responsibilities are shared across sales, account management and customer-facing roles
- You want a consistent standard for prospecting, customer conversations and follow-up
- Staff have learned selling on the job and would benefit from a structured foundation
- You need people to stay customer-focused and structured when handling multiple opportunities
Consider another course if
- You need advanced sales management, CRM administration or specialist sales strategy training
- Your priority is leadership, sales management or strategic account planning rather than sales fundamentals
- You are looking for a formal sales qualification rather than practical workplace training
- You want a specialist topic in depth, such as enterprise account strategy or complex sales negotiation alone
Not sure? Tell us the situation and we will point you to a better-fitting programme.
What business problems does this course help address?
These are common day-to-day sales challenges organisations address through foundational sales training.
Prospecting is inconsistent
Potential opportunities are approached inconsistently, making it harder to maintain a reliable sales pipeline.
Follow-up is inconsistent
Next steps are not clearly agreed or tracked, so promising opportunities lose momentum.
Customer needs are unclear
Sales conversations move too quickly to discovery, so the real customer priorities are not fully understood.
Value is not communicated clearly
Presentations and messages focus on features without connecting them clearly to the customer’s needs.
Objections are handled reactively
Salespeople respond to concerns without a consistent structure for exploring and addressing the underlying issue.
Conversations do not progress
Meetings end without a clear next step, leaving opportunities uncertain or stalled.
What participants will be better able to do.
Below is the list of course benefits of our Introduction to Sales Techniques course in Philippines.
Below is the list of course objectives of our Introduction to Sales Techniques course in Philippines.
- Understand the purpose and scope of foundational sales techniques
- Prepare for a sales conversation using a clear structure
- Identify suitable prospects and approach them professionally
- Use questioning and active listening to discover customer needs
- Build rapport while keeping the conversation commercially focused
- Connect customer needs to relevant product or service value
- Present solutions clearly and confidently
- Handle common questions, concerns and objections
- Use evidence and examples to strengthen a sales presentation
- Agree clear next steps and maintain momentum after meetings
- Follow up professionally and keep opportunities moving
- Apply a repeatable sales approach that can be refined through practice
How the two days are structured.
Each stage builds on the one before it, so participants leave with a working method rather than a set of tips.
- STAGE 01
Understand
What effective selling covers, its scope, and why it matters to the organisation.
- STAGE 02
Prepare
Prepare prospects, plan conversations and organise opportunity information.
- STAGE 03
Discover
Discover customer needs through purposeful questions and active listening.
- STAGE 04
Present
Present relevant value, address objections and agree appropriate next steps.
- STAGE 05
Improve
Apply practical sales techniques consistently and adapt when customer situations change.
What the course covers.
Below is the list of course content of our Introduction to Sales Techniques course in Philippines.
- What are sales techniques?The role of foundational sales techniques in customer-facing and commercial work.
- What is the scope of sales techniques?The range of techniques used from prospecting through to follow-up.
- Why are sales techniques important?How consistent selling skills support customer-facing roles and commercial activity.
- Preparing for sales conversationsHow to plan a conversation, understand the customer context and set a useful objective.
- Prospecting and approachIdentifying potential customers and making a professional first approach.
- Sales tools and preparationPractical tools and preparation methods that support consistent sales activity.
- Questioning, active listening and customer discoveryUsing open and focused questions to uncover needs, priorities and buying considerations.
- Presenting valueLinking customer needs to relevant benefits, evidence and value.
- Handling objectionsExploring concerns, clarifying the issue and responding without becoming defensive.
- Follow-up and opportunity managementRecording commitments, agreeing next steps and keeping opportunities moving.
- Closing conversationsRecognising buying signals and asking for an appropriate next step.
- Building a repeatable sales approachReviewing performance and refining sales techniques through practice and feedback.
How participants learn.
An active learning approach. Short facilitator inputs, realistic sales scenarios, role-play practice, application to your own customer situations, and structured reflection.
- 01
Learn
Short, focused facilitator input on the concept and why it matters.
- 02
See
Worked examples and realistic customer scenarios drawn from sales practice.
- 03
Practise
Small-group activities and exercises where participants try the method.
- 04
Apply
Participants practise the method against their own real customer situations and opportunities.
- 05
Reflect
Structured review and an action plan to apply the techniques back at work.
Where participants can apply these skills.
The customer-facing situations participants can apply the course material to after training.
Prospecting and first contact
Opening conversations with prospects, qualifying interest and establishing a useful next step.
Sales meetings
Preparing for meetings, setting objectives and guiding the conversation towards customer needs.
Customer discovery
Capturing customer needs, priorities, objections and agreed actions accurately.
Presenting solutions
Connecting products or services to customer needs and communicating value clearly.
Objection handling
Exploring concerns, clarifying what is behind an objection and responding appropriately.
Follow-up and closing
Maintaining momentum, confirming next steps and closing appropriately when the customer is ready.
Who should attend this course?
This Introduction to Sales Techniques workshop in Philippines is designed for people who want a practical foundation in customer-focused selling and a more structured approach to sales conversations.
- Sales Representatives
- Sales Managers
- Team Leaders
- Business Development Executives
- Account Executives
- Customer-Facing Officers
- Client Service Professionals
Prerequisites & experience level
No prior sales qualification is required. The programme is pitched at foundation to intermediate level and works well for mixed groups where some participants have learned selling on the job and others have had limited formal sales training.
Group size
- Minimum: 1 participant
- Maximum: 25 participants
We keep the session interactive at every size, so everyone takes part in the discussion and the hands-on practice.
How the two days run.
The standard delivery is 2 full days, 9am to 5pm. The outline below shows the shape of a typical day; the exact running order is confirmed with you before delivery.
Day one: foundations, prospecting and discovery
- 9:00Welcome, objectives and the role of sales techniques
- 10:30The scope of foundational sales techniques and why they matter
- 11:30Preparing for sales conversations and setting objectives
- 13:00Lunch
- 14:00Questioning, active listening and customer discovery
- 15:30Capturing customer needs and agreed next steps
- 17:00Day one review and reflection
Day two: presenting value, objections and closing
- 9:00Recap and prospecting, approach and qualification
- 10:30Presenting value and building a persuasive conversation
- 11:30Handling objections and exploring concerns
- 13:00Lunch
- 14:00Closing conversations and agreeing next steps
- 15:30Follow-up, review and improving sales techniques
- 17:00Action planning and close
Format, customisation and facilitator.
Format & delivery
The duration of this Introduction to Sales Techniques in Philippines workshop is 2 full days. Knowles Training Institute Philippines will also be able to contextualise this workshop according to different durations.
- 3 full days
- 2 full days · 9am to 5pm (standard)
- 1 day
- Half day
- 90 minutes
- 60 minutes
Delivered onsite at your premises, at an arranged venue, or live online.
Customisation
The programme can be contextualised to your organisation without diluting the core capability or depth of learning. Commonly adapted:
- Examples and terminology from your sector
- Role-plays built around your own products, services and customer situations
- Duration and depth of each topic
- Participant level and mix of roles
- Action plans aligned to your objectives
Facilitator matching
We match the facilitator to your audience and context rather than assigning whoever is free. We consider:
- The seniority and mix of the group
- Your industry and working environment
- The delivery format and language of the session
- The specific outcomes you have asked for
A pre-course consultation is held before delivery so the examples, role-plays and emphasis fit your sales context.
What participants receive.
Each participant will receive the following materials for the Introduction to Sales Techniques course in Philippines.
Learner’s Guide
A workbook covering the full course content, used during the session and kept afterwards.
Course Handouts
Exercises, templates and reference sheets used in the practical activities.
Presentation Slides
The slide deck used during the course, provided for later reference.
Certification of Completion
Each course participant will receive a certification of training completion.
Included with every booking, at no additional charge.
Pricing and investment.
There are 4 pricing options available for this Introduction to Sales Techniques course in Philippines. Course participants may choose onsite, arranged-venue or live online delivery.
USD 679.97
Unlimited participants
USD 259.97
Per participant
USD 419.97
Per participant
USD 569.97
Standard delivery
What’s included
- Pre-course consultation
- Customised content, where applicable
- Facilitator and training materials
- Venue or virtual delivery
- Post-course follow-up, where applicable
40%
Send your dates and numbers and we will come back within one working day.
Real results. Trusted by leading organisations.
What our participants say
Written feedback published on our Knowles Training Institute reviews page.
Good if can also tailor to the level of participants in the workshop (similar to how it was conducted today). The trainer is very flexible!
It’s a great session with Karan, really appreciate the well-planned training materials and his facilitating skills.
I was totally engaged in his training and was able to pick up the theoretical information from his excellent communication skill.
Why organisations choose us
Everything you need to know before you enrol.
Something not covered here? Add it to your enquiry and we will answer it directly.
Who is this course designed for?
Sales representatives, account executives, business development teams, managers, team leaders and customer-facing professionals. Anyone who wants a practical foundation in sales techniques and a more structured approach to customer conversations.
What are the learning objectives of this course?
Participants learn to prepare for sales conversations, prospect professionally, discover customer needs, present relevant value, handle common objections, agree next steps and follow up consistently.
Do participants need any prior experience?
No. The programme is pitched at foundation to intermediate level and works well for mixed groups where some participants have had little or no formal prior training in this area.
What is the duration of the course?
Standard delivery is 2 full days, 9am to 5pm. We can also contextualise the workshop to 3 full days, 1 day, half day, 90 minutes or 60 minutes.
Is the programme available online?
Yes. We deliver interactive, facilitator-led virtual sessions with the same activities, discussion and practice as the in-person format.
Can this course be customised for our organisation?
Yes. We adapt the examples, terminology, activities, duration and action plans to your industry and objectives, without diluting the core capability or depth of learning.
What is the group size for this course?
Group sizes run from a minimum of 1 participant to a maximum of 25. Smaller groups allow more individual attention, and the format stays interactive at every size.
Will participants receive a certificate on completion?
Yes. Each course participant will receive a certification of training completion.
What training methodology do you use?
An active learning approach: short facilitator inputs, real examples, small-group practice, application to your own workplace situations, and structured reflection.
Will we receive course materials?
Yes. Each participant receives a learner’s guide, course handouts and the presentation slides used during the course, plus a certification of training completion.
Is there any pre-course preparation?
No formal pre-work is required. We do hold a pre-course consultation with you to understand your goals and context so the content lands well on the day.
Is there post-course support?
Yes. Participants keep all resources, and we provide post-course follow-up where applicable to help sustain application back at work.
Can the course be delivered at our workplace?
Yes. We deliver onsite at your premises in the Philippines, or at an arranged venue that we can recommend for you.
What are the technical requirements for online training?
A stable internet connection, a device with a camera and microphone, and access to the video platform agreed in advance. We share joining details and run a quick check beforehand.
How much does the course cost?
There are four options: USD 679.97 for a 60-minute lunch talk session, USD 259.97 per participant for a half day, USD 419.97 per participant for 1 day and USD 569.97 per participant for 2 days. Group discounts of up to 40% are available.
When is the next available date?
Contact us for the latest Introduction to Sales Techniques course in Philippines schedules. Email [email protected] or send an enquiry using the form on this page.
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Available across the Philippines.
Our corporate training course is also available in the cities and provinces below. We deliver onsite at your premises, at an arranged venue, or live online wherever your team is based.
- Quezon City
- Manila
- Davao City
- Caloocan
- Cebu City
- Zamboanga City
- Taguig
- Antipolo
- Pasig
- Cagayan de Oro
- Parañaque
- Valenzuela
- Bacoor
- General Santos
- Makati
- Dasmariñas
- Las Piñas
- Mandaluyong
- Bacolod
- Muntinlupa
- Angeles
- Baguio
- San Jose del Monte
- Tarlac City
- Calamba
- Malolos
- Santa Rosa
- Iligan
- Marikina
- Navotas
- Boracay (Aklan)
- Palawan (Puerto Princesa City)
- Bohol (Tagbilaran City)
- Siargao (Surigao del Norte)
- Coron (Palawan)
- Vigan (Ilocos Sur)
- Sagada (Mountain Province)
- Batangas (Batangas City)
- Batanes (Basco)
- Dumaguete (Negros Oriental)
From enquiry to delivery.
You will always know what happens next, and nothing is committed until you have seen the scope and the cost.
- STEP 01
Send your enquiry
Tell us your dates, numbers and preferred format using the form below.
- STEP 02
Pre-course consultation
We discuss your goals, audience and context so the content fits.
- STEP 03
Receive a proposal
Scope, schedule and quotation, with time to consider before agreeing.
- STEP 04
Confirm and prepare
Dates locked, materials prepared and the facilitator matched to your group.
- STEP 05
Deliver and follow up
The course runs, and post-course follow-up sustains it back at work.
Ready to invest in your team?
Fill up the form and we will get back to you in less than 1 working day. Alternatively, give us a call to have one of our training consultants contact you. Our corporate training courses can be contextualised to meet your organisation’s training needs.
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We’re here to help
Ask about dates, delivery formats, group sizes or a customised version of this course for your organisation. A training consultant will come back to you directly.
KNOWLES TRAINING INSTITUTE · PHILIPPINES