Knowles Training Institute · Philippines
Marketing Skills Course in Philippines
Build the everyday skills to understand customers, explain value and coordinate purposeful marketing activity. Help your team connect insight, clear messages and practical action with business goals. Delivered privately for organisations in the Philippines, onsite, virtual or at an arranged venue.
The key facts, in one place.
A quick summary of what HR, L&D teams and business leaders usually need before shortlisting this programme.
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Final delivery format and duration depend on the agreed programme scope and audience.
What is the Marketing Skills course?
Marketing skills help people understand customer needs, explain why an offer is relevant and coordinate activities that support a business objective. They involve listening, analysing information, making choices and communicating clearly. This course develops those practical capabilities through connected workplace exercises.
Participants examine customer and competitor information, distinguish features from benefits and practise describing an offer for a chosen audience. They explore how product, price, distribution and promotion decisions need to work together. The focus is on making and explaining sound marketing decisions within the participant’s role.
Organisations in the Philippines can apply these skills across marketing, sales, service and product teams. Exercises can reflect a local service business, a business-to-business offer or an established product seeking clearer communication. Teams consider customer language preferences, available channels and the way enquiries are handled after a campaign.
Across two days, participants work through a customer scenario, develop a value proposition and draft a message and campaign brief. They practise coordinating activity, reviewing customer feedback and interpreting sample results. Each participant finishes with a practical action plan for improving a marketing task in their own workplace.
Customer understanding
Ask useful questions and identify needs from available evidence.
Market awareness
Compare alternatives and recognise what influences customer choices.
Value communication
Connect offer benefits with a specific customer need and credible proof.
Channel selection
Choose ways to reach an audience that suit the purpose and resources.
Campaign coordination
Turn a brief into clear tasks, ownership and follow-up.
Learning from results
Use feedback and performance information to improve the next action.
Is this course right for your team?
A quick check against what this programme does and does not set out to do.
A good fit if
- Your team needs a shared foundation in practical marketing principles
- Staff describe features but struggle to explain value for different customers
- Marketing, sales and service teams need more consistent messages and handovers
- Campaign tasks are completed without a clear audience, purpose or review process
- You want employees to make better use of customer feedback and campaign results
Consider another course if
- You need advanced expertise in a single channel or marketing software platform
- Your main requirement is a complete marketing strategy or specialist market research project
- You need a formal marketing qualification or accreditation
- You want in-depth sales negotiation or graphic design training
Not sure? Tell us the situation and we will point you to a better-fitting programme.
What business problems does this course help address?
The course addresses everyday gaps in customer understanding, marketing communication and coordinated execution.
Messages start with the product
Content lists features without showing how the offer responds to a customer’s actual need.
Customer assumptions go unchecked
Teams rely on internal opinions instead of asking questions or reviewing available feedback.
The offer sounds interchangeable
Messages use broad claims that give customers little reason to distinguish the offer from alternatives.
Channel choices lack a purpose
Activity follows habit without explaining which audience it should reach or what it should achieve.
Teams lose the thread
Campaign promises, sales conversations and service responses do not consistently support the same message.
Feedback does not change practice
Customer comments and campaign reports are collected but rarely turned into a specific improvement.
What participants will be better able to do.
Participants practise five capabilities they can apply to everyday marketing tasks.
By the end of the programme, participants will be better able to:
- Explain how everyday marketing activity supports customer and business goals
- Ask questions that clarify customer needs and buying considerations
- Separate evidence from assumptions when reviewing market information
- Compare customer segments and select an audience for a specific activity
- Distinguish product features, customer benefits and supporting evidence
- Write a value proposition for a defined audience
- Explain how product, price, distribution and promotion choices relate
- Select suitable channels based on the audience, purpose and available resources
- Draft a clear marketing message with a relevant next action
- Prepare a campaign brief with tasks, owners and follow-up arrangements
- Interpret customer feedback and basic campaign measures in context
- Identify a practical improvement and plan how to review its effect
How the two days are structured.
Each stage builds on the one before it, so participants leave with a working method rather than a set of tips.
- STAGE 01
Understand
Explore the customer need, business context and evidence available.
- STAGE 02
Focus
Choose the audience and clarify the value the offer can credibly provide.
- STAGE 03
Communicate
Turn the value proposition into clear messages and suitable channel choices.
- STAGE 04
Coordinate
Translate the brief into tasks and align the people supporting the activity.
- STAGE 05
Improve
Review feedback and results, then select a practical next action.
What the course covers.
Twelve modules build a practical foundation from customer understanding to campaign execution and review.
- Marketing in everyday workConnect marketing tasks with customer needs and business objectives.
- Listening to customersAsk useful questions and review feedback without jumping to conclusions.
- Markets and audience segmentsCompare customer groups, alternatives and relevant sources of information.
- Features, benefits and proofExplain what the offer does, why it matters and what supports the claim.
- Positioning and value propositionsDescribe the offer clearly for a chosen audience and buying situation.
- The marketing mixConnect product, price, distribution and promotion choices.
- Channels and customer journeysChoose ways to reach people and support their next step.
- Clear marketing messagesDraft focused content with an appropriate tone and call to action.
- Campaign briefs and teamworkDefine tasks, owners and handovers across marketing, sales and service.
- Customer responses and learningTurn questions, objections and feedback into useful insights.
- Basic campaign measuresRead activity and outcome measures against the purpose of the campaign.
- Applying the skills at workReview a practical case and build a focused improvement plan.
How participants learn.
An active learning approach. Short facilitator inputs, real examples, small-group practice, application to your own workplace situations, and structured reflection.
- 01
Learn
Short, focused facilitator input on the concept and why it matters.
- 02
See
Worked examples and realistic scenarios drawn from office practice.
- 03
Practise
Small-group activities and exercises where participants try the method.
- 04
Apply
Participants work the method against their own real tasks and situations.
- 05
Reflect
Structured review and an action plan to take back to the workplace.
Where participants can apply these skills.
Apply the course skills to these common marketing and customer communication tasks.
Customer discovery conversations
Asking about needs and decision factors before choosing a message or recommending an offer.
Product and service descriptions
Translating features into relevant benefits with clear, supportable explanations.
Campaign planning meetings
Clarifying the audience, purpose and responsibilities before activity begins.
Marketing and sales handovers
Keeping campaign messages and follow-up conversations consistent and useful.
Customer feedback reviews
Identifying recurring questions or concerns and choosing a response the team can act on.
Campaign progress discussions
Using results in context to explain what happened and propose a specific improvement.
Who should attend this course?
This workshop suits people who contribute to marketing or communicate an organisation’s offer to customers. It is useful for employees new to marketing and mixed teams seeking a consistent approach to everyday tasks.
- Marketing Staff
- Business Owners
- Sales Teams
- Communications Staff
- Product Teams
- Customer-Facing Teams
- Managers
Prerequisites & experience level
No formal marketing qualification or prior marketing role is required. Familiarity with your organisation’s products, services or customers is helpful. The programme is pitched at foundation to intermediate level and uses practical examples suitable for mixed groups.
Group size
- Minimum: 1 participant
- Maximum: 25 participants
We keep the session interactive at every size, so everyone takes part in the discussion and the hands-on practice.
How the two days run.
The standard delivery is 2 full days, 9am to 5pm. The outline below shows the shape of a typical day; the exact running order is confirmed with you before delivery.
Day one: customers and value
- 9:00Welcome and marketing fundamentals
- 10:30Customer questions and market evidence
- 11:30Audience segments and alternatives
- 13:00Lunch
- 14:00Features, benefits and value propositions
- 15:30Marketing mix and practice review
- 17:00Day one review and reflection
Day two: communication and action
- 9:00Recap and channel choices
- 10:30Marketing messages and next actions
- 11:30Campaign briefs and team handovers
- 13:00Lunch
- 14:00Customer feedback and campaign measures
- 15:30Applied case and improvement plans
- 17:00Action planning and close
Format, customisation and facilitator.
Format & delivery
The standard Marketing Skills workshop runs for 2 full days in the Philippines. Knowles Training Institute Philippines can also contextualise the programme for the other durations below.
- 3 full days
- 2 full days · 9am to 5pm (standard)
- 1 day
- Half day
- 90 minutes
- 60 minutes
Delivered onsite at your premises, at an arranged venue, or live online.
Customisation
The programme can be contextualised to your organisation without diluting the core capability or depth of learning. Commonly adapted:
- Examples and terminology from your sector
- Activities based on your offers, customer scenarios and team responsibilities
- Duration and depth of each topic
- Participant level and mix of roles
- Action plans aligned to your objectives
Facilitator matching
We match the facilitator to your audience and context rather than assigning whoever is free. We consider:
- The seniority and mix of the group
- Your industry and working environment
- The delivery format and language of the session
- The specific outcomes you have asked for
A pre-course consultation is held before delivery so the content lands on the day.
What participants receive.
Each participant receives the following materials for the Marketing Skills course in Philippines.
Learner’s Guide
A workbook covering the full course content, used during the session and kept afterwards.
Course Handouts
Exercises, templates and reference sheets used in the practical activities.
Presentation Slides
The slide deck used during the course, provided for later reference.
Certification of Completion
Each course participant will receive a certification of training completion.
Included with every booking, at no additional charge.
Pricing and investment.
Choose from four pricing options for this course. The standard programme runs for 2 days. Participants outside the Philippines may attend through the online delivery format.
USD 679.97
Unlimited participants
USD 259.97
Per participant
USD 419.97
Per participant
USD 569.97
Standard delivery
What’s included
- Pre-course consultation
- Customised content, where applicable
- Facilitator and training materials
- Venue or virtual delivery
- Post-course follow-up, where applicable
40%
Real results. Trusted by leading organisations.
What our participants say
Written feedback published on our Knowles Training Institute reviews page.
Good if can also tailor to the level of participants in the workshop (similar to how it was conducted today). The trainer is very flexible!
It’s a great session with Karan, really appreciate the well-planned training materials and his facilitating skills.
I was totally engaged in his training and was able to pick up the theoretical information from his excellent communication skill.
Why organisations choose us
Everything you need to know before you enrol.
Something not covered here? Add it to your enquiry and we will answer it directly.
Who is this course designed for?
Marketing staff, business owners, sales teams, communications staff, product teams, customer-facing teams and managers. The course suits people new to marketing and teams wanting a shared foundation for everyday marketing tasks.
What are the learning objectives of this course?
Participants learn to understand customers, compare audience groups, explain value and connect marketing choices. They also draft messages, prepare campaign briefs, coordinate handovers and use feedback and results to identify improvements.
Do participants need any prior experience?
No formal marketing qualification or prior marketing role is needed. Familiarity with your offer or customers is helpful. The programme uses practical examples at foundation to intermediate level and is suitable for mixed groups.
What is the duration of the course?
Standard delivery is 2 full days, 9am to 5pm. We can also contextualise the workshop to 3 full days, 1 day, half day, 90 minutes or 60 minutes.
Is the programme available online?
Yes. We deliver interactive, facilitator-led virtual sessions with the same activities, discussion and practice as the in-person format.
Can this course be customised for our organisation?
Yes. We adapt the examples, terminology, activities, duration and action plans to your industry and objectives, without diluting the core capability or depth of learning.
What is the group size for this course?
Group sizes run from a minimum of 1 participant to a maximum of 25. Smaller groups allow more individual attention, and the format stays interactive at every size.
Will participants receive a certificate on completion?
Yes. Each course participant will receive a certification of training completion.
What training methodology do you use?
An active learning approach: short facilitator inputs, real examples, small-group practice, application to your own workplace situations, and structured reflection.
Will we receive course materials?
Yes. Each participant receives a learner’s guide, course handouts and the presentation slides used during the course, plus a certification of training completion.
Is there any pre-course preparation?
No formal pre-work is required. During the pre-course consultation, we discuss the tasks your team handles. You may identify a suitable product, service or non-confidential customer scenario for practice.
Is there post-course support?
Yes. Participants keep all resources, and we provide post-course follow-up where applicable to help sustain application back at work.
Can the course be delivered at our workplace?
Yes. We deliver onsite at your premises in the Philippines, or at an arranged venue that we can recommend for you.
What are the technical requirements for online training?
A stable internet connection, a device with a camera and microphone, and access to the video platform agreed in advance. We share joining details and run a quick check beforehand.
How much does the course cost?
There are four options: USD 679.97 for a 60-minute lunch talk session, USD 259.97 per participant for a half day, USD 419.97 per participant for 1 day and USD 569.97 per participant for 2 days. Group discounts of up to 40% are available.
When is the next available date?
Contact us for available dates for the Marketing Skills course in Philippines. Email [email protected] or send an enquiry using the form on this page.
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Available across the Philippines.
Our corporate training course is also available in the cities and provinces below. We deliver onsite at your premises, at an arranged venue, or live online wherever your team is based.
- Quezon City
- Manila
- Davao City
- Caloocan
- Cebu City
- Zamboanga City
- Taguig
- Antipolo
- Pasig
- Cagayan de Oro
- Parañaque
- Valenzuela
- Bacoor
- General Santos
- Makati
- Dasmariñas
- Las Piñas
- Mandaluyong
- Bacolod
- Muntinlupa
- Angeles
- Baguio
- San Jose del Monte
- Tarlac City
- Calamba
- Malolos
- Santa Rosa
- Iligan
- Marikina
- Navotas
- Boracay (Aklan)
- Palawan (Puerto Princesa City)
- Bohol (Tagbilaran City)
- Siargao (Surigao del Norte)
- Coron (Palawan)
- Vigan (Ilocos Sur)
- Sagada (Mountain Province)
- Batangas (Batangas City)
- Batanes (Basco)
- Dumaguete (Negros Oriental)
From enquiry to delivery.
You will always know what happens next, and nothing is committed until you have seen the scope and the cost.
- STEP 01
Send your enquiry
Tell us your dates, numbers and preferred format using the form below.
- STEP 02
Pre-course consultation
We discuss your goals, audience and context so the content fits.
- STEP 03
Receive a proposal
Scope, schedule and quotation, with time to consider before agreeing.
- STEP 04
Confirm and prepare
Dates locked, materials prepared and the facilitator matched to your group.
- STEP 05
Deliver and follow up
The course runs, and post-course follow-up sustains it back at work.
Ready to invest in your team?
Fill up the form and we will get back to you in less than 1 working day. Alternatively, give us a call to have one of our training consultants contact you. Our corporate training courses can be contextualised to meet your organisation’s training needs.
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We’re here to help
Ask about dates, delivery formats, group sizes or a customised version of this course for your organisation. A training consultant will come back to you directly.
KNOWLES TRAINING INSTITUTE · PHILIPPINES