Knowles Training Institute · Philippines
Online Marketing Skills Course in Philippines
Connect your online activity with a clear audience, useful content and meaningful business goals. Help your team choose suitable channels, improve the customer journey and review campaign results. Delivered privately for organisations in the Philippines, onsite, virtual or at an arranged venue.
The key facts, in one place.
A quick summary of what HR, L&D teams and business leaders usually need before shortlisting this programme.
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Final delivery format and duration depend on the agreed programme scope and audience.
What is the Online Marketing Skills course?
Online marketing uses digital channels to help an organisation reach audiences, explain its offer and support customer relationships. It brings together the role of a website, search visibility, social content, email and paid promotion. This course helps participants understand those roles and coordinate practical activity around a clear purpose.
Participants identify audience needs and map how people move from discovering an offer to taking a useful next step. They practise selecting channels, writing focused content and reviewing the destination experience. The emphasis is on making connected decisions across channels, with a realistic view of the time and resources needed.
Organisations in the Philippines can apply these skills to service enquiries, product communication, event promotion and customer education. Exercises can reflect local audiences, business-to-business buyers or customers across several locations. Teams consider audience language preferences and the arrangements needed to respond when online activity generates interest.
Across two days, participants develop an online campaign brief, draft content and outline a coordinated activity schedule. They review sample customer journeys and campaign results, then identify practical improvements. Exercises use agreed examples or templates and focus on transferable skills rather than advanced setup in a single platform.
Digital audience insight
Identify online questions, needs and barriers relevant to the offer.
Channel selection
Choose a role for each channel based on the audience and objective.
Online content
Write focused messages that explain value and support a next action.
Customer journeys
Connect discovery, destination pages and enquiry follow-up.
Campaign coordination
Plan content, timing and ownership across selected channels.
Performance review
Interpret measures in context and choose a useful improvement.
Is this course right for your team?
A quick check against what this programme does and does not set out to do.
A good fit if
- Your team handles several online channels without a shared objective or brief
- Content attracts attention but does not guide people towards a useful next step
- Employees need a foundation in how websites, search, social, email and paid activity connect
- Campaign responsibilities and customer follow-up are not clearly coordinated
- You want staff to explain results and propose practical improvements
Consider another course if
- You need advanced training in a specific advertising, analytics or automation platform
- Your priority is website development, technical search optimisation or software integration
- You need a formal digital marketing qualification or accreditation
- You want an agency to manage live campaigns rather than develop your team’s skills
Not sure? Tell us the situation and we will point you to a better-fitting programme.
What business problems does this course help address?
The course addresses common gaps between online activity, audience needs and the experience that follows a click.
Channels operate separately
Different teams publish content without agreeing how each channel supports the same objective.
Content misses the audience
Messages reflect what the organisation wants to say without answering the questions customers ask.
The next action is unclear
Posts, emails or pages attract interest but give people little guidance on what to do next.
The journey breaks after the click
The destination page or enquiry process does not match the message that brought the visitor there.
Activity exceeds team capacity
Too many channels and content commitments leave staff unable to publish, respond or review consistently.
Reports focus on activity alone
Teams count posts, views or visits without linking them to audience behaviour and useful outcomes.
What participants will be better able to do.
Participants practise five capabilities for coordinating purposeful online marketing activity.
By the end of the programme, participants will be better able to:
- Define an online marketing objective and the customer action it should support
- Identify audience questions, information needs and barriers to action
- Review an existing online presence for gaps and inconsistencies
- Explain the roles of websites, search, social content, email and paid promotion
- Select a manageable channel mix for a specific audience and purpose
- Develop content themes that connect audience needs with the offer
- Draft clear online copy with a relevant call to action
- Review a destination page for message consistency and ease of use
- Plan a coordinated schedule with owners and response arrangements
- Apply practical checks to content, links and campaign handovers
- Interpret traffic, engagement and outcome measures using their definitions and context
- Propose a focused campaign improvement and define a review method
How the two days are structured.
Each stage builds on the one before it, so participants leave with a working method rather than a set of tips.
- STAGE 01
Understand
Identify the online audience, business objective and current gaps.
- STAGE 02
Select
Choose a manageable set of channels and a purpose for each one.
- STAGE 03
Create
Develop useful content with clear messages and relevant next actions.
- STAGE 04
Connect
Align destination pages, schedules and the people handling responses.
- STAGE 05
Improve
Review evidence and select a practical change to test or implement.
What the course covers.
Twelve modules connect online marketing foundations with content, campaign delivery and evaluation.
- Online marketing objectivesDefine the purpose of digital activity and the outcomes worth reviewing.
- Digital audience needsIdentify customer questions and map the steps towards a useful action.
- Reviewing your online presenceAssess pages, messages and channels for clarity and consistency.
- Websites and search visibilityReview how useful page content helps people find and understand an offer.
- Social content and emailCompare their roles in audience communication and ongoing relationships.
- Paid promotion in contextDefine when paid activity may support a goal and what needs checking.
- Content themes and copyWrite messages that connect audience needs with a clear next step.
- Destination pages and enquiriesCheck the journey from a message to a page and a useful response.
- Campaign calendars and ownershipCoordinate timing, content responsibilities and follow-up across channels.
- Campaign quality checksReview content accuracy, links, consistency and response arrangements.
- Measures and interpretationRead activity and outcome measures without overlooking their limitations.
- A practical improvement planUse a campaign review to select a change and agree how to assess it.
How participants learn.
An active learning approach. Short facilitator inputs, real examples, small-group practice, application to your own workplace situations, and structured reflection.
- 01
Learn
Short, focused facilitator input on the concept and why it matters.
- 02
See
Worked examples and realistic scenarios drawn from office practice.
- 03
Practise
Small-group activities and exercises where participants try the method.
- 04
Apply
Participants work the method against their own real tasks and situations.
- 05
Reflect
Structured review and an action plan to take back to the workplace.
Where participants can apply these skills.
Apply the course methods to these common online marketing tasks.
Service enquiry campaigns
Connecting an audience question with useful content and a clear route to contact the team.
Product information updates
Aligning descriptions and next actions across pages, posts and customer messages.
Event promotion
Coordinating online invitations, information pages and registration follow-up.
Content planning meetings
Choosing topics and channels around audience needs and the capacity to deliver.
Sales and service handovers
Agreeing how online enquiries are routed and how the customer receives a consistent response.
Digital campaign reviews
Comparing results with the original objective and selecting an evidence-based next step.
Who should attend this course?
This workshop suits people who contribute to online marketing or coordinate digital customer communication. It is useful for beginners and mixed teams seeking a shared process across several channels.
- Marketing Staff
- Business Owners
- Content Creators
- Communications Teams
- Sales Support Teams
- Customer-Facing Staff
- Managers
Prerequisites & experience level
No formal marketing qualification is required. Basic computer skills and familiarity with your offer are helpful. The programme is pitched at foundation to intermediate level. Practice examples or templates are agreed before delivery; advanced platform or coding skills are not needed.
Group size
- Minimum: 1 participant
- Maximum: 25 participants
We keep the session interactive at every size, so everyone takes part in the discussion and the hands-on practice.
How the two days run.
The standard delivery is 2 full days, 9am to 5pm. The outline below shows the shape of a typical day; the exact running order is confirmed with you before delivery.
Day one: audiences and channels
- 9:00Welcome and online marketing goals
- 10:30Audience needs and customer journeys
- 11:30Reviewing the online presence
- 13:00Lunch
- 14:00Websites, search, social and email
- 15:30Paid activity and channel choices
- 17:00Day one review and reflection
Day two: content and coordination
- 9:00Recap and focused content writing
- 10:30Destination pages and next actions
- 11:30Calendars, owners and follow-up
- 13:00Lunch
- 14:00Quality checks and campaign measures
- 15:30Campaign review and improvement plan
- 17:00Action planning and close
Format, customisation and facilitator.
Format & delivery
The standard Online Marketing Skills workshop runs for 2 full days in the Philippines. Knowles Training Institute Philippines can also contextualise the programme for the other durations below.
- 3 full days
- 2 full days · 9am to 5pm (standard)
- 1 day
- Half day
- 90 minutes
- 60 minutes
Delivered onsite at your premises, at an arranged venue, or live online.
Customisation
The programme can be contextualised to your organisation without diluting the core capability or depth of learning. Commonly adapted:
- Examples and terminology from your sector
- Activities based on your online content, audiences and campaign briefs
- Duration and depth of each topic
- Participant level and mix of roles
- Action plans aligned to your objectives
Facilitator matching
We match the facilitator to your audience and context rather than assigning whoever is free. We consider:
- The seniority and mix of the group
- Your industry and working environment
- The delivery format and language of the session
- The specific outcomes you have asked for
A pre-course consultation is held before delivery so the content lands on the day.
What participants receive.
Each participant receives the following materials for the Online Marketing Skills course in Philippines.
Learner’s Guide
A workbook covering the full course content, used during the session and kept afterwards.
Course Handouts
Exercises, templates and reference sheets used in the practical activities.
Presentation Slides
The slide deck used during the course, provided for later reference.
Certification of Completion
Each course participant will receive a certification of training completion.
Included with every booking, at no additional charge.
Pricing and investment.
Choose from four pricing options for this course. The standard programme runs for 2 days. Participants outside the Philippines may attend through the online delivery format.
USD 679.97
Unlimited participants
USD 259.97
Per participant
USD 419.97
Per participant
USD 569.97
Standard delivery
What’s included
- Pre-course consultation
- Customised content, where applicable
- Facilitator and training materials
- Venue or virtual delivery
- Post-course follow-up, where applicable
40%
Real results. Trusted by leading organisations.
What our participants say
Written feedback published on our Knowles Training Institute reviews page.
Good if can also tailor to the level of participants in the workshop (similar to how it was conducted today). The trainer is very flexible!
It’s a great session with Karan, really appreciate the well-planned training materials and his facilitating skills.
I was totally engaged in his training and was able to pick up the theoretical information from his excellent communication skill.
Why organisations choose us
Everything you need to know before you enrol.
Something not covered here? Add it to your enquiry and we will answer it directly.
Who is this course designed for?
Marketing staff, business owners, content creators, communications teams, sales support teams, customer-facing staff and managers. The course suits people new to online marketing and teams seeking a coordinated approach across channels.
What are the learning objectives of this course?
Participants learn to understand digital audiences, select channels, draft content and review customer journeys. They also coordinate campaign tasks, check quality and interpret results to identify practical improvements.
Do participants need any prior experience?
No formal marketing qualification or coding knowledge is needed. Basic computer skills are helpful. The course uses examples or templates at foundation to intermediate level rather than advanced platform configuration.
What is the duration of the course?
Standard delivery is 2 full days, 9am to 5pm. We can also contextualise the workshop to 3 full days, 1 day, half day, 90 minutes or 60 minutes.
Is the programme available online?
Yes. We deliver interactive, facilitator-led virtual sessions with the same activities, discussion and practice as the in-person format.
Can this course be customised for our organisation?
Yes. We adapt the examples, terminology, activities, duration and action plans to your industry and objectives, without diluting the core capability or depth of learning.
What is the group size for this course?
Group sizes run from a minimum of 1 participant to a maximum of 25. Smaller groups allow more individual attention, and the format stays interactive at every size.
Will participants receive a certificate on completion?
Yes. Each course participant will receive a certification of training completion.
What training methodology do you use?
An active learning approach: short facilitator inputs, real examples, small-group practice, application to your own workplace situations, and structured reflection.
Will we receive course materials?
Yes. Each participant receives a learner’s guide, course handouts and the presentation slides used during the course, plus a certification of training completion.
Is there any pre-course preparation?
No formal pre-work is required. During the pre-course consultation, we discuss your channels and objectives. You may identify suitable public pages, content examples or non-confidential campaign summaries for practice.
Is there post-course support?
Yes. Participants keep all resources, and we provide post-course follow-up where applicable to help sustain application back at work.
Can the course be delivered at our workplace?
Yes. We deliver onsite at your premises in the Philippines, or at an arranged venue that we can recommend for you.
What are the technical requirements for online training?
A stable internet connection, a device with a camera and microphone, and access to the video platform agreed in advance. We share joining details and run a quick check beforehand.
How much does the course cost?
There are four options: USD 679.97 for a 60-minute lunch talk session, USD 259.97 per participant for a half day, USD 419.97 per participant for 1 day and USD 569.97 per participant for 2 days. Group discounts of up to 40% are available.
When is the next available date?
Contact us for available dates for the Online Marketing Skills course in Philippines. Email [email protected] or send an enquiry using the form on this page.
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Available across the Philippines.
Our corporate training course is also available in the cities and provinces below. We deliver onsite at your premises, at an arranged venue, or live online wherever your team is based.
- Quezon City
- Manila
- Davao City
- Caloocan
- Cebu City
- Zamboanga City
- Taguig
- Antipolo
- Pasig
- Cagayan de Oro
- Parañaque
- Valenzuela
- Bacoor
- General Santos
- Makati
- Dasmariñas
- Las Piñas
- Mandaluyong
- Bacolod
- Muntinlupa
- Angeles
- Baguio
- San Jose del Monte
- Tarlac City
- Calamba
- Malolos
- Santa Rosa
- Iligan
- Marikina
- Navotas
- Boracay (Aklan)
- Palawan (Puerto Princesa City)
- Bohol (Tagbilaran City)
- Siargao (Surigao del Norte)
- Coron (Palawan)
- Vigan (Ilocos Sur)
- Sagada (Mountain Province)
- Batangas (Batangas City)
- Batanes (Basco)
- Dumaguete (Negros Oriental)
From enquiry to delivery.
You will always know what happens next, and nothing is committed until you have seen the scope and the cost.
- STEP 01
Send your enquiry
Tell us your dates, numbers and preferred format using the form below.
- STEP 02
Pre-course consultation
We discuss your goals, audience and context so the content fits.
- STEP 03
Receive a proposal
Scope, schedule and quotation, with time to consider before agreeing.
- STEP 04
Confirm and prepare
Dates locked, materials prepared and the facilitator matched to your group.
- STEP 05
Deliver and follow up
The course runs, and post-course follow-up sustains it back at work.
Ready to invest in your team?
Fill up the form and we will get back to you in less than 1 working day. Alternatively, give us a call to have one of our training consultants contact you. Our corporate training courses can be contextualised to meet your organisation’s training needs.
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We’re here to help
Ask about dates, delivery formats, group sizes or a customised version of this course for your organisation. A training consultant will come back to you directly.
KNOWLES TRAINING INSTITUTE · PHILIPPINES