Knowles Training Institute · Philippines
Public Relations Basics Course in Philippines
Build practical skills for understanding public relations, communicating with stakeholders and supporting a consistent organisational reputation. A practical corporate training course delivered privately for organisations in the Philippines, whether onsite, virtual or at an arranged venue.
The key facts, in one place.
A quick summary of what HR, L&D teams and business leaders usually need before shortlisting this programme.
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Final delivery format and duration depend on the agreed programme scope and audience.
What is the Public Relations Basics course?
Public relations is the planned practice of communicating with audiences and stakeholders to build understanding, trust and a consistent organisational reputation. It involves more than issuing announcements or responding to media enquiries.
Effective PR basics help employees understand how their words, actions and communication choices can affect how an organisation is perceived. Participants explore practical ways to identify audiences, shape clear messages and communicate consistently across common workplace situations.
The skills are useful when organisations introduce changes, respond to questions, support events, engage stakeholders or need employees to communicate confidently with external audiences. The focus is practical and workplace-oriented.
In this Public Relations Basics course, participants learn core PR concepts, audience and stakeholder considerations, message development, communication channels, media interaction basics, reputation awareness and practical approaches for handling routine public-facing situations.
PR foundations
Understand the purpose, scope and role of public relations.
Audience awareness
Identify stakeholders, audiences and communication needs.
Clear messaging
Develop concise, consistent and audience-focused messages.
Media basics
Understand practical principles for media enquiries and interactions.
Reputation awareness
Recognise how everyday communication can affect organisational reputation.
Practical PR planning
Apply simple PR planning tools to common workplace situations.
Is this course right for your team?
A quick check against what this programme does and does not set out to do.
A good fit if
- Managers or team leaders are carrying too much work themselves instead of distributing ownership
- Delegated tasks sometimes lack clear outcomes, deadlines or decision boundaries
- Leaders want to develop staff while still maintaining appropriate accountability
- Teams need a more consistent approach to assigning work and checking progress
- People need practical tools for delegating without over-controlling or disappearing after the handover
Consider another course if
- You need technical project-management software training rather than delegation capability
- Your priority is specialist workforce planning or organisational restructuring
- You are looking for a formal qualification or accreditation rather than practical workplace training
- You need a narrowly specialised leadership topic rather than broader delegation skills
Not sure? Tell us the situation and we will point you to a better-fitting programme.
Tell us the challenge and we will point you to the best-fitting programme.
What business problems does this course help address?
These are common workplace situations organisations may want to address through effective delegation skills training.
Inconsistent public messages
Different employees may communicate the organisation, services or priorities in different ways.
Unclear stakeholder communication
Messages may not be adapted to the needs, expectations or interests of different audiences.
Employees are unsure how to handle enquiries
Staff may lack confidence when responding to external questions or requests for information.
PR activity is reactive
Communication may happen only after an issue arises instead of being planned around objectives and audiences.
Reputation risks are overlooked
Everyday interactions can affect how customers, partners and other stakeholders perceive the organisation.
Communication channels are used poorly
Important messages may be placed in unsuitable channels or delivered without enough context and consistency.
What participants will be better able to do.
Below is the list of course benefits of our Public Relations Basics course in Philippines.
Below is the list of course objectives of our Public Relations Basics course in Philippines.
- Understand the purpose, scope and basic principles of public relations
- Identify audiences, stakeholders and communication objectives for common situations
- Distinguish public relations from related functions such as marketing, advertising and customer service
- Develop clear key messages that are relevant to specific audiences
- Adapt communication style and content for different stakeholder groups
- Select appropriate communication channels for routine PR activities
- Apply basic principles for handling media enquiries and requests
- Prepare simple PR communication plans for announcements, events and organisational updates
- Recognise communication behaviours that can support or harm organisational reputation
- Respond to public or stakeholder questions in a clear, professional and consistent manner
- Coordinate basic PR activities with internal teams and relevant stakeholders
- Create a practical action plan for applying PR basics in the workplace
How the two days are structured.
Each stage builds on the one before it, so participants leave with practical PR methods they can use in real workplace situations.
- STAGE 01
Understand
Build a practical foundation in PR purpose, audiences, stakeholders and reputation.
- STAGE 02
Plan
Clarify communication objectives, audiences, messages and channels.
- STAGE 03
Create
Develop clear, consistent and audience-focused PR messages.
- STAGE 04
Engage
Apply practical approaches to stakeholder and media interactions.
- STAGE 05
Review
Reflect on communication choices and create a workplace PR action plan.
What the course covers.
Below is the list of course content of our Public Relations Basics course in Philippines.
- What is public relations?The purpose, scope and role of PR in supporting organisational communication and reputation.
- PR and related functionsUnderstand how PR differs from marketing, advertising, branding and customer service.
- Why PR mattersExplore how planned communication can support trust, understanding and organisational objectives.
- Identifying audiencesMap key stakeholders and consider what different groups need to know.
- Setting communication objectivesDefine what a PR message should achieve for the organisation and audience.
- Building key messagesCreate clear, concise and consistent messages suited to the intended audience.
- Choosing communication channelsMatch messages to appropriate internal, digital, event, stakeholder and external channels.
- Media relations basicsUnderstand common media enquiries, preparation principles and professional responses.
- Working with spokespeopleClarify roles, key messages, briefing points and escalation when communicating externally.
- Everyday reputation managementRecognise how employee communication and behaviour can influence organisational reputation.
- Handling routine PR situationsApply practical approaches to announcements, events, questions and stakeholder concerns.
- Creating a simple PR planBring the learning together in a practical plan for a workplace PR activity or communication need.
How participants learn.
An active learning approach. Short facilitator inputs, realistic scenarios, individual reflection, small-group practice, application to workplace situations, and structured review.
- 01
Learn
Short, focused facilitator input on delegation concepts and why they matter.
- 02
See
Worked examples and realistic delegation scenarios drawn from common workplace situations.
- 03
Practise
Individual and small-group activities where participants practise delegation techniques.
- 04
Apply
Participants apply the techniques to their own delegation situations and responsibilities.
- 05
Reflect
Structured review and an action plan for applying delegation practices at work.
Where participants can apply these skills.
The situations participants can practise and apply once they return to work.
Meetings and discussions
Assign meeting preparation, actions and follow-up with clear owners and deadlines.
Customer and stakeholder interactions
Delegate customer and stakeholder follow-up with clear outcomes, authority and escalation points.
Feedback and performance conversations
Delegate preparation and follow-through for performance conversations while retaining appropriate leadership responsibility.
Conflict and disagreement
Assign conflict-resolution actions with clear responsibilities, decision boundaries and follow-up.
Deadlines and changing priorities
Redistribute work when priorities change, balancing workload, capability and deadlines.
High-pressure situations
Delegate urgent work with clear priorities, checkpoints and accountability.
Who should attend this course?
This Public Relations Basics workshop in Philippines is suitable for professionals who want a practical foundation in public relations, stakeholder communication and reputation awareness.
- All Staff Within An Organisation
- Managers
- Team Leaders
- Executives
- Supervisors
- Project Team Leaders
- Department Heads
Prerequisites & experience level
No prior experience or formal qualification is required. The programme is pitched at foundation to intermediate level and works well for mixed groups with different levels of leadership and workplace experience.
Group size
- Minimum: 1 participant
- Maximum: 25 participants
We keep the session interactive at every size, so everyone takes part in discussion, practice and application activities.
How the two days run.
The standard delivery is 2 full days, 9am to 5pm. The outline below shows the shape of a typical day; the exact running order is confirmed with you before delivery.
Day one: delegation foundations and briefing
- 9:00Welcome, objectives and the role of delegation at work
- 10:30What to delegate and how to choose the right person
- 11:30Matching tasks to capability, capacity and development
- 13:00Lunch
- 14:00Setting outcomes, standards, priorities and deadlines
- 15:30Briefing delegated work and agreeing authority
- 17:00Day one review and delegation planning
Day two: monitoring, feedback and application
- 9:00Recap and applying practical delegation techniques
- 10:30Monitoring progress without micromanaging
- 11:30Handling delays, quality concerns and missed expectations
- 13:00Lunch
- 14:00Feedback, accountability and developing ownership
- 15:30PR scenario practice using workplace situations
- 17:00Action planning and close
Format, customisation and facilitator.
Format & delivery
The duration of this Public Relations Basics in Philippines workshop is 2 full days. Knowles Training Institute Philippines will also be able to contextualise this workshop according to different durations.
- 3 full days
- 2 full days · 9am to 5pm (standard)
- 1 day
- Half day
- 90 minutes
- 60 minutes
Delivered onsite at your premises, at an arranged venue, or live online.
Customisation
The programme can be contextualised to your organisation without diluting the core capability or depth of learning. Commonly adapted:
- Examples and terminology from your sector
- Activities built around your own PR, stakeholder and communication situations
- Emphasis on audiences, messages, channels, media basics and reputation
- Participant level, roles and workplace communication context
- PR action plans aligned to your organisation’s communication objectives
Facilitator matching
We match the facilitator to your audience and context rather than assigning whoever is free. We consider:
- The seniority and mix of the group
- Your industry and working environment
- The delivery format and language of the session
- The specific outcomes you have asked for
A pre-course consultation is held before delivery so the content lands on the day.
What participants receive.
Each participant will receive the following materials for the Public Relations Basics course in Philippines.
Learner’s Guide
A workbook covering the full course content, used during the session and kept afterwards.
Course Handouts
Exercises, templates and reference sheets used in the practical activities.
Presentation Slides
The slide deck used during the course, provided for later reference.
Certification of Completion
Each course participant will receive a certification of training completion.
Included with every booking, at no additional charge.
Pricing and investment.
There are 4 pricing options available for this Public Relations Basics course in Philippines. Course participants not in Philippines may choose to sign up for our online Public Relations Basics training course.
USD 679.97
Unlimited participants
USD 259.97
Per participant
USD 419.97
Per participant
USD 569.97
Standard delivery
What’s included
- Pre-course consultation
- Customised content, where applicable
- Facilitator and training materials
- Venue or virtual delivery
- Post-course follow-up, where applicable
40%
Send your dates and numbers and we will come back within one working day.
Real results. Trusted by leading organisations.
What our participants say
Written feedback published on our Knowles Training Institute reviews page.
Good if can also tailor to the level of participants in the workshop (similar to how it was conducted today). The trainer is very flexible!
It’s a great session with Karan, really appreciate the well-planned training materials and his facilitating skills.
I was totally engaged in his training and was able to pick up the theoretical information from his excellent communication skill.
Why organisations choose us
Everything you need to know before you enrol.
Something not covered here? Add it to your enquiry and we will answer it directly.
Who is this course designed for?
All staff, managers, team leaders, executives, communications professionals, customer-facing staff and project team members who want a practical foundation in public relations and stakeholder communication.
What are the learning objectives of this course?
Participants learn to understand PR fundamentals, identify audiences and stakeholders, develop clear messages, select communication channels, apply basic media relations principles and create a practical PR action plan.
Do participants need any prior experience?
No. The programme is pitched at foundation to intermediate level and works well for mixed groups with different levels of workplace and communication experience.
What is the duration of the course?
Standard delivery is 2 full days, 9am to 5pm. We can also contextualise the workshop to 3 full days, 1 day, half day, 90 minutes or 60 minutes.
Is the programme available online?
Yes. We deliver interactive, facilitator-led virtual sessions with the same discussion, practice and application focus as the in-person format.
Can this course be customised for our organisation?
Yes. We can adapt examples, terminology, scenarios, activities, duration and action plans to your industry, audiences, communication objectives and PR context.
What is the group size for this course?
Group sizes run from a minimum of 1 participant to a maximum of 25. The format stays interactive at every size.
Will participants receive a certificate on completion?
Yes. Each course participant will receive a certification of training completion.
What training methodology do you use?
An active learning approach: short facilitator inputs, realistic scenarios, individual reflection, small-group practice, application to workplace situations and structured review.
Will we receive course materials?
Yes. Each participant receives a learner’s guide, course handouts and the presentation slides used during the course, plus a certification of training completion.
Is there any pre-course preparation?
No formal pre-work is required. We do hold a pre-course consultation with you to understand your goals, audience and context before delivery.
Is there post-course support?
Yes. Participants keep their resources, and post-course follow-up is provided where applicable to help sustain application back at work.
Can the course be delivered at our workplace?
Yes. We deliver onsite at your premises in the Philippines, at an arranged venue, or live online.
What are the technical requirements for online training?
A stable internet connection, a device with a camera and microphone, and access to the video platform agreed in advance. Joining details and a quick check can be arranged beforehand.
How much does the course cost?
There are four options: USD 679.97 for a 60-minute lunch talk session, USD 259.97 per participant for a half day, USD 419.97 per participant for 1 day and USD 569.97 per participant for 2 days. Group discounts of up to 40% are available.
When is the next available date?
Contact us for the latest Public Relations Basics course in Philippines schedules. Email [email protected] or send an enquiry using the form on this page.
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Available across the Philippines.
Our corporate training course is also available in the cities and provinces below. We deliver onsite at your premises, at an arranged venue, or live online wherever your team is based.
- Quezon City
- Manila
- Davao City
- Caloocan
- Cebu City
- Zamboanga City
- Taguig
- Antipolo
- Pasig
- Cagayan de Oro
- Parañaque
- Valenzuela
- Bacoor
- General Santos
- Makati
- Dasmariñas
- Las Piñas
- Mandaluyong
- Bacolod
- Muntinlupa
- Angeles
- Baguio
- San Jose del Monte
- Tarlac City
- Calamba
- Malolos
- Santa Rosa
- Iligan
- Marikina
- Navotas
- Boracay (Aklan)
- Palawan (Puerto Princesa City)
- Bohol (Tagbilaran City)
- Siargao (Surigao del Norte)
- Coron (Palawan)
- Vigan (Ilocos Sur)
- Sagada (Mountain Province)
- Batangas (Batangas City)
- Batanes (Basco)
- Dumaguete (Negros Oriental)
From enquiry to delivery.
You will always know what happens next, and nothing is committed until you have seen the scope and the cost.
- STEP 01
Send your enquiry
Tell us your dates, numbers and preferred format using the form below.
- STEP 02
Pre-course consultation
We discuss your goals, audience and context so the content fits.
- STEP 03
Receive a proposal
Scope, schedule and quotation, with time to consider before agreeing.
- STEP 04
Confirm and prepare
Dates locked, materials prepared and the facilitator matched to your group.
- STEP 05
Deliver and follow up
The course runs, and post-course follow-up sustains it back at work.
Ready to invest in your team?
Fill up the form and we will get back to you in less than 1 working day. Alternatively, give us a call to have one of our training consultants contact you. Our corporate training courses can be contextualised to meet your organisation’s training needs.
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We’re here to help
Ask about dates, delivery formats, group sizes or a customised version of this course for your organisation. A training consultant will come back to you directly.
KNOWLES TRAINING INSTITUTE · PHILIPPINES